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INTRODUCTION
The business environment consists of various factors that are internal as well as external. Both these factors can easily impact society (Añón Higón and Driffield, 2011). Thus the company has to create strong policies and plans so that they can maintain a unique position in the market and thus they can earn more profits. Through this firms can easily enhance their services and they can easily improve their performance. The report explains about John Lewis which is a retail store. It was found in U.K. Assignment describes the different types, sizes, and scope of the organization. It also explains the interrelationship of various functions in the organization and their relation with organizational structure. It further describes the various examples to show the positive and negative impact of the macro-environment on business operations. It further explains about determining the internal strengths and weaknesses of specific businesses and their relations with the external macro factors.
TASK 1
P.1 Various types and objectives of the organization
The business consists of various factors that can easily affect the company in a great manner. It can involve various factors that can affect the company in a drastic manner (Bar-Isaac and Shapiro, 2013). All organizations have a different purpose. Thus objectives of various firm's are described below:
|
Types |
Overview |
Purpose |
|
There is a public company which do not runs and work for the purpose of profits. They only serve the society. These are the public companies which are directly controlled by the government and they interfere on many activities of public companies. |
There is a company called BBC which is a mass media company. It recruits and selects around 35402 staff members. Thus it can recruit and select many staff members. It provides various services through television, radio and through any other medium. Thus as a result they can directly earn more revenues. |
Their main purpose is to enhance the earnings through creating a high-class content. It has also an objective that that is to offer different and unique content through using of more media. Through thus it can easily attract many users. Thus form can enhance their revenues. |
|
Second is the private company whose main objective is to earn more profits and thus they can directly enhance the market share. These firms are linked by shares and any other liability. Thus they have less power and these companies can perform better. |
John Lewis is a departmental store and it has expanded their operations in around 50 countries approximately. Thus as a result they can easily enhance their revenues. Through this they can easily enhance their earnings. |
It is the strongest brand and thus it can easily maintain a good position in minds of the market. It has an objective that it can increase their market share. It can offer various products at a lesser costs. Their main goal is to give different offers to various customers and thus they can directly enhance their revenues. |
|
Third is the voluntary organization whose main objective is to provide different benefits to society and thus they can maintain good image in minds of all public. It can be like charity etc. |
There is a example that Wellcome trust and it is a company which performs research and they directly improves the health of human s and animals. Thus they can directly improve the quality of work and can serve to the society. Thus it can give many advantages to many people. |
Their main purpose is to improve the health and thus they can directly support the people and can improve the health of all humans and animals. Thus it can directly earn more revenues and can enhance the market share. Thus they can maintain good image in the market and in the industry. |
P.2 Size and scope of organizations
There is different size and scope of various organizations so that they can maintain a good image in the market and they can directly enhance their revenues (Bhaduri and Ha-Brookshire, 2011). Thus the firm has to maintain a good image and a unique position in the market. Thus the size and scope of the various organizations are described below:
BBC
|
Background |
Products and services |
Vision and mission |
Size and objectives |
Legal structure |
|
It is a special firm which proves media services to many people. Thus as a result they can maintain unique position in the market |
It do not have a special product but it provides a special service and thus it can provide services it Television, radio and through internet medium. It also offers music services to many people. Thus they can easily maintain good and unique image in the market. |
Their main mission is to provide good quality of services to all people. It tries to reduce the poverty from the country and thus it can maintain good image in the market and they can earn more revenues. |
In this there is a chairman and a non executive director who can directly manage the activities of business. Thus as a result they can directly enhance the activities and operations of the company. There are various members of England and Scotland. It has a special objective that they can inform to various people and can connect with various people in the country. |
It has a particular structure in which here are board members and thus they can easily work and manage all operations and task of the business. Hence as a result they can easily enhance and maintain good image in the market. |
John Lewis
|
Background |
Products and services |
Vision and mission |
Size and objectives |
Legal structure |
|
It is a private company which is a retail store and it provides many retail items to various users. Thus they can maintain good and unique image in the minds of people and in the industry. |
It provides many retail products such as consumer goods and shopping goods. It sells food and unique clothes to various customers. Thus it can capture many users in minimum time. Hence they can |
Their main vision is to enhance the market share. Their main mission is to enhance the satisfaction of all users. |
Their objective is to deliver superior quality of products to all people and thus they can enhance their revenues. |
They have a proper and legal structure in which there can be effective management of all resources and thus they can easily maintain good image in market. |
Wellcome trust
|
Background |
Products and services |
Vision and mission |
Size and objectives |
Legal structure |
|
Wellcome trust is the company which performs a charity firm and it performs research and thus it can easily enhance services. |
It delivers various services to all people and thus it can perform the research and can fund research so that it can improve health of human and animals. |
Their main vision is to spend more money in the various activities so that they can improve the health of many people. Thus they can easily maintain good and unique image in industry. |
It has approximately 2057 million employees working in various parts of world. It has revenues of around 23.2 billion. It has a special objective that it can earn more revenues and through this it has to improve the health of many people . |
It has a suitable and simple structure. It has done various investment in many fields and it selects qualified employees. |
TASK 2
P.3 Interrelation of various functions to achieve various objectives
There are various functions through which company can easily relate the different functions and thus they can easily accomplish the goals (Briscoe, Tarique and Schuler, 2012). Thus they can directly assists other departments and hence firm can enhance their revenues. Interrelationship of various functions in John Lewis are (Typical business organisation departments and functions, 2018):
Research and development: In this company tries to enhance the market and then it can directly helps the other departments. This sections can easily searches of advanced technologies and can also help marketing department in promoting various products through unique and different manner. (Wallace, 2017)Thus as a result they can directly enhance the profits and hence they can maintain good image in market. They can also give various ideas and suggestions related to various products so that their quality can be improved. They can also help production department so that they can directly enhance improve their performance. Thus it can maintain good image in the market.
Human resource division:This department assists other department so that they can maintain unique and good position in the market and in the industry. They tries to recruit and select qualified and competent employees so that they can directly help other department. They also assists the marketing department in promoting various products as there are qualified employees are working in the firm (Trevino and Nelson, 2016). Human resource department can easily select talented applicants so that they can give superior results. Through this John Lewis can directly earn more revenues. Thus they can directly enhance the market share and hence they can maintain good and unique position in the market (Yayla and Hu, 2012).
Finance department: In this department they can directly enhances the profits by various methods. Finance department creates budget and cash flow statement in which there are inflow and outflow of various funds. Thus they can directly invest in tasks through which they can earn more money. They can also give advices and suggestion to other departments regarding the investment of money in profitable activities (Bryman and Bell, 2015). Thus marketing and other sections can invest in those activities so that they can earn more profits. Hence through this section it can directly helps other departments and can also helps other departments and thus it can directly enhance the market share.
TASK 3
P.4 Positive and negative impact of macro environment on business operations
The macro-environment can impact the company in a drastic manner (Chadee and Roxas, 2013). Thus as a result company has to create various strategies so that they can easily survive in industry and can attract many people.
|
Basis |
Strength |
Weakness |
|
Political: In this there re rules and regulations that can impact the environment. Thus company have to follow these rules and regulations so that they can give competition to other companies. |
Positive impact is that Govt. has reduced the cooperation tax from 30 to 20%. Thus they can easily enhance their revenues and hence company can easily perform the operations. |
Govt is continuously changing their plans and policies so hence company has to modify their plans and policies and thus they have to create new policies from time to time. |
|
Economical: It incudes the long term policies and plans of company to reduce deflation and increase the growth rate |
Positive impact is that company is facing recession and thus it has to sell products at lesser costs so that they can attract many users in less time. |
Negative impact is that it cannot change policies for future period. If there is inflation then company sometimes do not sell products at lower rate and thus it cannot earn more revenues. |
|
Social: In this it consists of society's needs and wants and thus company has to cremate effective and strong policies so that they can maintain good and unique position in market. |
It sell good quality of products and clothes to all users and thus it can easily earn more revenues. Hence it can easily capture many people in less time. |
As people's demand is changing so thus they have to create various products and clothes according to choice and preferences of many people. They have to sell latest clothes to users so that it can attract many people. |
|
Technological: It make us of various tools and techniques so that they can create latest and superior products |
Company sells products through online applications so thus it can attract many people. Hence as a result they can easily gain more revenues. |
They have to sue every technology and tools in a careful manner so that they can maintain good image and position in the market. Thus as a result they can directly enhance their operations in a unique manner. |
|
Environmental: It involves those rules that firm has to follow and it is crucial to survive in market. |
Positive impact is that company put more focus on reducing the level of carbon print and thus it can directly protects the environment and thus it can maintain good and unique position in the market. |
Negative impact is that they have to reduce this level and they have to take steps to protect environment otherwise company can face many problems and issues. |
|
Legal: It includes the legislations and other rules that firm can follow |
Positive impact is that company is following the rules and they are using the renewable sources of energy and thus they can produce good quality of clothes |
Negative impact is that sometimes company can loose the user and market share as it is following the legal rules and regulations. |
P.5 Internal and external analysis to identify strengths and weakness
Company has to perform internal and external analysis so that they can determine the strengths and weakness (Krell, 2013). Thus as a result they can directly improve their performance and can enhance their position. Thus form has to perform the SWOT analysis so that they can convert their weakness into their strengths. Thus the SWOT analysis of John Lewis are:
|
Strengths
|
Weakness
|
|
Opportunities
|
Threats
|
TASK 4
P.6 Strengths and weaknesses related to external macro factors
There are strengths and weakness of the company. In some way or other company can easily attract many users and thus they can create unique position in market (Luo and Zhao, 2013). The relation of strengths and weakness with macro factors of John Lewis are:
- Political: There are various political factors and there is reduction in corporation tax so thus company can easily increase their profits and they can take a variety of clothes from various manufacturers and thus they can easily sell variety of clothes and other products to many users. Thus company can directly enhance their profits and can increase the market share.
- Economic: It includes the economic rules and regulations so that they can affect easily increases the revenues. If there is inflation then company can directly handle this situation. Company have many employees and it can offer products at lower costs. Thus it can create unique position in the market and thus it can easily enhance the market share. Hence as a result company can handle any situation and can maintain good and unique position in the market (Sekaran and Bougie, 2016).
- Social: In this people needs and wants are changing. Thus they can offer wide variety of products and clothes to many users in minimum time. Thus as a result they can directly enhance fulfil the demand and requirement of all people. Thus they can easily increase their earnings. Hence they can easily enhance their reputation among various people. Thus they can easily expand their operations in many countries (Vaiman, Sigurjonsson and Davidsson, 2011).
- Technological: It consists of using of various tools so that company can easily run their operations. Company can use various advanced techniques and tools so that they can create unique and good position in the market as well as in industry. Hence firm have many employees who can easily adopt latest tools and techniques. Thus they can create various products in good quality. Hence they can easily deliver superior quality of products. It is crucial so that they can enhance their revenues (Morrell, 2017).
- Environmental: Company can follow the environment rules and regulations so that they can directly protects environment. Company have to create good policies and plans so that it can protect the environment. It has many staff members and thus it can directly leads to enactment of profits (Reddick and Roy, 2013). Hence it leads to enhancing of market share. Thus they can directly improve their performance.
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CONCLUSION
It can be concluded from the above report that the business environment is very essential for every company. Through this company can identify factors and can create strategies to deal with the factors. Various types of organizations are used and each has a different purpose. The size and scope of various firms are very essential. Various functions are related and their relation with organization culture. Internal strength and weakness and their relation with macr
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